Nike launches “Find Your Greatness” Campaign

Posted on July 25, 2012 by

0


Sport-locker.net bring you an inspirational video this evening after Nike launch the “Find Your Greatness” campaign in conjunction with #makeitcount, which has celebrated the achievements of everyday athletes since the beginning of this year.

It is not just the championship athlete or record breaker that aspires to push their limits.  It is also the everyday athlete who strives to excel on their own terms, to set and realise personal goals and achieve their own defining moment of greatness. 

That’s the insight behind Nike’s “Find Your Greatness” campaign, a powerful message to inspire anyone who wants to achieve their own moment of greatness in sport, launched just as the world focuses on the best of the best.

The film shows everyday athletes from around the world training, playing and competing, with the common thread that the locations featured are all called London.  We first join a scene at “London Gym” where a man pumps out crunches during a workout, then go to a rugby match in East London, South Africa where a boy breaks the line handing off a larger opponent. 

In Little London, Jamaica a female boxer works the pads with consummate skill and precision.   In London, Ohio we see a close up of a focused young baseball player catch the ball and throw it to first base in one seamless action.  While each athlete defines their own goals and success, they are all connected by a unifying sense of what greatness could be to them.  

We love it as the film reaches its climax and we are reminded of the power in seemingly everyday moments from a young girl performing flips in her front garden to the crescendo of a young boy deliberating a first jump from a high diving board into a pool – a defining moment for him that ends in a final leap into his own moment of greatness. 

As “Find Your Greatness’ seeks to inspire everyone in their own personal achievements, Nike+ Running, Nike+ Basketball, Nike+ Training and the Nike+ Fuelband are the tools that enable everyday athletes everywhere to measure their performance and motivate themselves to do more.

The hub for this is nike.com/makeitcount – a motivational online destination to share progress and success through a series of tools and digital services designed to make every athlete better.  

The centrepiece of the campaign is a “Find Your Greatness” film that breaks through social media and digital channels on July 25th, supported by a global YouTube homepage promotion on July 26th. The campaign is elevated by #makeitcount which has celebrated the achievements of everyday athletes throughout this year and now seeks to ignite conversation around how athletes everywhere find their own greatness. The film will then appear on TV in 25 countries on July 27th. 

What do you think of the video and campaign? Let us know in the comments section below or on our Twitter and Facebook pages.

About these ads
Posted in: Features, Nike, Video