Aviva hands Norwich City shirt sponsorship to Railway Children charity for Premier League clash with Arsenal

Football is often surrounded by many negative connotations: a game full of players with too much money, arrogance etc.

So it’s nice when these damaging associations can be put to one side – and charity comes to the forefront.

And that’s exactly what will happen when Norwich City host Arsenal tomorrow afternoon – because Aviva will hand over shirt sponsorship to the Railway Children charity for the match!

The Railway Children logo will take pride of place on the Canaries’ shirts for the eagerly-awaited clash at Carrow Road.

Additional fundraising for the children’s charity – that supports vulnerable young people on Britain’s streets – is also taking place throughout the day.

The event marks the first time a commercial sponsor has handed over its shirt logo to a charity for a one-off Barclays Premier League match.

It’s the result of the close working relationship between Aviva and Norwich City and the initiative has been approved by the Barclays Premier League.

City Chief Executive David McNally said: “Norwich City are delighted to support Aviva’s charity partnership with Railway Children and their gesture of handing over shirt sponsorship for the Arsenal game. It is a great opportunity for our fans to show their support and to raise the profile of such an important cause.”

So there’s a spot of nice news for you on a Friday afternoon, Sport-locker.net readers!

What do you think the outcome of the match will be? Let us know in the comments section below or on our Twitter and Facebook pages.

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