Yesterday, Sport-locker.net brought you news of the launch of the innovative Nike+ FuelBand. 

The event in New York was certainly a star studded affair with the likes of Lance Armstrong, Kevin Durant and Carmelita Jeter joining Nike President and CEO Mark Parker to mark the occasion.

And the wristband certainly seemed to be a hit with those on stage! 

Seven-time Tour de France champion Armstrong said of the new concept: “What’s great about the idea of NikeFuel and the FuelBand is the way it provides real information and numbers to show how much people are doing all day, every day. 

“That’s what will get people challenging themselves to do more and better their own scores. It’s a tool to get people more active.” 

 

“NikeFuel means everyone can get recognition for activities they do,” added Durant, the Oklahoma City scoring champion and all-star. “It provides a scoreboard for your day and gets everyone moving.” 

2011 IAAF women’s 100 metres World Champion Jeter commented: “You don’t have to be an elite athlete to appreciate how NikeFuel can motivate you. It’s an easy way to get credit for activities and compare how you do with others, even if you take part in different sports.” 

Whilst Parker rounded it off nicely, stating: “The NIKE+ FuelBand is a way for Nike to further evolve the exciting possibilities of merging the physical and digital worlds. 

“Nike has always been about inspiring athletes, and the NIKE+ FuelBand will help motivate them in a simple, fun and intuitive way.” 

What do you think of Nike’s revolutionary Nike+ Fuelband – will it change your day to day life? Let us know in the comments section below or on our Twitter and Facebook pages.