Video – adidas use Augmented Reality to launch new Scotland shirt

adidas have come up with a ground-breaking way to launch the new Scotland shirt – by using augmented reality to get fans involved!

Sport-locker.net brought you the imagery of the new kit a while back, but we think this is a really cool way of creating a buzz around a launch and expect to see this used again and again in the future.

adidas launch the new Scotland home shirt in Buchanan Galleries Glasgow, show your support in the new Scotland shirt. Available at www.scottishfootballdirect.com

What do you think of the new Scotland kit? What are your thoughts on the Augmented Reality approach? Let us know via the comments section below or on our Twitter and Facebook pages.

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