With just over 100 days to go until the start of the Olympic Games, adidas has revealed their biggest UK campaign ever entitled take the stage. 

The brand intends the campaign to bring stars from across the Worlds of sport, street, and style to identify, nurture and celebrate talent. 

And Sport-locker.net can reveal that it will be kicking off (literally) by Premier League footballers and their personalised football boots! 

adidas sponsored players including Gerrard, Bale, Young, Barry, Rodwell, Defoe and Stuart Downing will all take to the pitch in boots which will include their name and the campaign hash tag #takethestage to set this weekend’s fixtures alight. 

Stay tuned to Sport-locker.net in the coming weeks as we’ll bring you exclusive content including an  an all-new 60 second TV ad fronted by David Beckham, music star Wretch 32 and US Basketball player Derrick Rose. 

We’ll also show comedian and TV presenter Keith Lemon with members of Team GB like you’ve never seen them before – watch this space! 

Here’s a little tease of what to expect: 

FYI, the 60 second ad will premiere to an audience of millions at 20:12 tonight during the first commercial break during Britain’s Got Talent… 

Whilst the 60 second ad celebrates all things London, adidas, the Official Sportswear partner for London 2012, is also giving people across Britain their own chance to take the stage through their website www.adidas.com/all2012. The brand will be offering up a series of once-in-a-lifetime opportunities, across Sport, street and style in this year long campaign.  

To find out more about adidas and their “take the stage” campaign visit www.adidas.com/all2012 and stay tuned to @adidasUK on twitter for the latest brand news.  

What do you think of the #takethestage campaign? Let us know via the comments section below or on our Twitter and Facebook pages.