Football kit release: adidas launch Chelsea 2012/13 home kit is delighted to show off the new adidas Chelsea home football kit – set to be worn throughout the 2012/13 season. 

We’re not going to lie; this one has caught completely off guard, with over a month of the season still to be played! 

The major headline is the fact the strip carries a gold theme – which is reflective of the year of sport and celebration in the capital in 2012, adidas say. 

The new kit sees the adidas, Samsung and club crest all turned completely gold. This theme is reflected in the iconic three stripes across the shoulders and the ‘CFC’ motif seen on the rear of the neck. 

Subtle dark blue stripes also feature through the front of the shirt. The look is finished off with gold piping around the arms and neck. This design detail is repeated through the shorts and socks both of which feature golden three-stripes on Chelsea’s famous blue. 

And as always, it’s jammed pack full of technology! 

The 2012/13 shirt will again incorporate adidas’ cutting edge TechFit™ technology to help improve speed, increased endurance capabilities and enhanced awareness. This works by stabilising and focusing the muscles’ energy to generate explosive acceleration and deliver maximum power output.

The shirts also feature adidas ClimaCool™ technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin in the key heat zones.

The new home kit will set you back £55 and will be available to buy May 10th 2012 but can be pre-ordered online at

What are your initial impressions of the new Chelsea home shirt then? Does the gold theme work? Let us know via the comments section below or on our Twitter and Facebook pages.

One thought on “Football kit release: adidas launch Chelsea 2012/13 home kit

  1. Javier says:

    Hand-me-down Liverpool shirt painted blue and sparkled with gold.

    Though I think the shirt itself is class, all together as a kit it looks a bit bland (despite the gold trimmings). The white also makes the kit look unbalanced. The keeper kit has got to be the best I have ever seen, hands down.

    If in fact these are Chelsea’s new kits (will be officially unveiled in a few hours from the time of this writing), I do hope the gold will stand for more than just the Olympics, let’s win the Champions League!

    I’ll most definitely be buying a replica, despite the thought of those shit Liverpansy kits.

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