New Nike+ FuelBand colours launch at Nike and Apple retail

With Christmas seemingly just around the corner now, will soon be bringing you a host of pressie ideas for those loved ones of yours!

And there’s nothing like a bit of wrist bling is there (well a semi-transparent accessory that is basically a wristband packed with technology to be more precise…)

We’ve brought you a host of Nike+ FuelBand content in the past, and the news is even better today.

Because as of today, the Nike+ FuelBand will be available in two new colours, with distribution expanded across the United States, Canada and the United Kingdom via Apple and Nike stores and online at and!

The two new colours, “White Ice” and “Black Ice,” become the third and fourth versions following the original “Black Steel” launch colour and a limited edition run of the ‘Ice’ Nike+ FuelBand.

The Nike+ FuelBand is an innovative wrist-based device that tracks and measures the user’s activity during any given day and designates a score for the activity in the form of NikeFuel.

NikeFuel is a normalized score that awards all users of the Nike+ FuelBand equal scoring for the same activity regardless of their physical make up. The Nike+ FuelBand also captures and displays time, calories and steps. An intuitive mobile application allows the user to review all the activity captured by the product.

The Nike+ FuelBand mobile app is designed for Apple’s iPhone 5, iPhone 4S and 4 as well as the iPod touch (third generation onwards) and allows you to view your progress against your friends and track your overall NikeFuel activity allowing you to see when you were most active.

What new colourway of the Nike+ FuelBand do you prefer? Let us know in the comments section below or on our Twitter and Facebookpages.

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