adidas launches Messi Matrix 2012

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For obvious reasons, Sport-locker.net are dedicating our digital columns to a football legend today: Lionel Messi.

To celebrate Messi’s record breaking 2012, adidas has launched the ‘Messi Matrix’ – a web app that enables fans to celebrate and explore the record-breaking year of the world’s greatest footballer in a fast and fun way.

At www.messimatrix2012.com fans can navigate their way through a vast collection of 2012 Leo Messi stats, facts and achievements. Messi Matrix 2012 includes everything from the exact number of ball touches made to all the world-records broken in this sensational year for the player.

In addition to searching on specific stats, fans are able to compare Leo Messi’s performance throughout the year, by selecting a particular month from the Matrix timeline.

Messi Matrix 2012 landing page
Messi Matrix 2012 landing page

The Matrix archives stats from all matches played by Leo Messi in 2012, including fixtures for the Argentina National team, UEFA Champions League, Primera División, Copa Del Rey and the Spanish Supercup (Supercopa de España).

Messi Matrix 2012 features all 91 world-record breaking goals by the player, as well as the number of goals scored by Leo’s adidas adizero f50s during the year.

Break down of Leo’s shots on goals including position, accuracy and chance conversion .for 2012
Break down of Leo’s shots on goals including position, accuracy and chance conversion .for 2012

Messi Matrix 2012 celebrates Leo Messi’s year by visually documenting and calculating the stats his fans will love, such as performance by time in matches, top five stadiums played in, or the fact Leo achieved a 67% pass completion.

The Matrix also reveals insights like the fact that Leo Messi has been involved in more goals than any other player in the top five European leagues in 2012: 69 (56 goals + 13 assists).

Number of goals scored in the adidas adizero TM f50 Silver/Infrared
Number of goals scored in the adidas adizero TM f50 Silver/Infrared

Or the fact that Leo never scored any of his world record goals before the 11th minute of any match in 2012 and that the player is at his most prolific from the 76th minute.  

In 2012, Leo Messi was liked by more than 40,000,000 fans on Facebook: www.facebook.com/LeoMessi. Messi Matrix 2012 will premiere live on Leo’s Facebook page on January 4, 2013.

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What do you think of the Messi Matrix? Let us know via the comments section below or on our Twitter and Facebook pages.

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