Football boot release: adidas Nitrocharge 1.0


Two boot launches in two days – is about to go into complete meltdown!

Today it is adidas’ turn to unveil their the new Nitrocharge 1.0 – a brand new energy-retaining football boot designed for the next generation of footballer that follows the legacy and successes of the existing iconic predator, adipure & f50 ranges.

The visually striking Nitrocharge 1.0 is an evolution of adidas’ rich history in creating footwear to suit specific player types.


Nitrocharge 1.0 has energy retention at its heart and has been designed specifically for ‘The Engine’ player, a player type that has been researched and uncovered thanks to a recently formed partnership between adidas and Opta.

‘The Engine is first on the team sheet; always running, tackling and powering his team; he is relentless in his pursuit of chances from box-to-box for the full 90 minutes.


This player is epitomised in the Nitrocharge adverts (we’ll have the video for you tomorrow) with high octane action, fast-paced effort and a no-nonsense attitude in order to outline the sort of player this boot has been designed for.


The Nitrocharge 1.0 boot realises a range of new technologies that when combined will define the way ‘Engines’ play the beautiful game. These technologies include the following innovations:

•             ENERGYSLING – supporting sidecut and turn movements to sharpen reactions on the pitch

•             ENERGYPULSE – inspired by spring technology providing premium energy during the toe-off phase when sprinting


The boot also features a Protection mesh layer around the foot and Protection pads around the most sensitive tackle zones such as the Achilles tendon also feature in the boot.


Finally, the boot follows the full range of adidas boots by being compatible with the adidas miCoach SPEED_CELL.


The new Nitrocharge 1.0 boot is available for purchase from June 2013 in blue beauty/ running white/ electricity and will be worn on-pitch by ‘Engine’ players Daniele De Rossi (A.S. Roma), Dani Alves (Barcelona), Ezequiel Lavezzi (Paris Saint Germain) and UEFA Champions League Finalist Javi Martinez (FC Bayern Munich).


For further information please visit or go to or @adidasfootball on twitter to join the conversation.


What do you think of adidas Nitrocharge 1.0 football boots? Do you see them overtaking the Predator silo? Let us know in the comments section below or on our Twitter and Facebook pages.

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