With this season’s UEFA Champions League in full swing Sport-locker.net is always looking for new ways to plunge head first into the action and the latest offering comes from adidas who have launched an innovative social media campaign for fans to enhance their match-day and tournament experience.
adidas Gamedayplus is a mobile led, second screen social platform which aggregates the best UEFA Champions League content from adidas football, adidas players and clubs, journalists and super fans and adds this to a user’s existing twitter feed.
The season-long interactive platform will enable fans across the world to engage in “real-time” to enhance their tournament experience in a new and exciting way.
Gamedayplus will be predominantly driven through twitter (@adidasfootball) but will be live on adidas.com. The platform ‘gamifies’ the viewing experience of the UEFA Champions League in real time, reacting to the events on the pitch and rewarding users with experiences and multiple chances to win once in a lifetime prizes and exclusive UEFA Champions League content.
For the first time ever, by simply watching the matches on TV or online, fans will be rewarded for their natural online social behaviour. The season-long activation is endorsed by some of the world’s top coaches such as Pep Guardiola (FC Bayern München).
All users will have to do is sign in with their current twitter account (or via adidas.com) and they will be presented with a world of new and ground-breaking content. Bespoke adidas content, fan challenges, tweets and updates from adidas players and clubs, as well as live in game data are just a number of elements that will make adidas Gamedayplus a revolutionary tool for fans around the world.
From 1st October, fans can access the experience online on http://www.adidas.com/gamedayplus and via @adidasfootball on Twitter.
To coincide with the launch adidas will be releasing exclusive interview footage with Pep Guardiola, offering the opportunity for fans to win match tickets and carry the match ball on to the pitch, representing a whole host of other prizes and opportunities that will be made available on Gamedayplus.