From Pitch to Canvas: Pepsi MAX celebrates “The Art Of Football”

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Sport-locker.net are excited to show off a bit of sporting culture this afternoon…

Because Pepsi MAX today officially announced its global creative curation, uniting the exciting worlds of photography, street art and sport to celebrate “The Art of Football” as part of the brand’s 2014 football campaign.

Combining world-renowned photographer Danny Clinch, six of the world’s leading street artists and some of the globe’s best footballers, including Leo Messi, Robin van Persie, Jack Wilshere, David Luiz, Sergio Agüero and Sergio Ramos, Pepsi MAX presents a truly bespoke art collection celebrating the artistry of football.

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The resulting artwork – six spectacular 10-foot by 10-foot canvases – was created by emerging artistic talent chosen specifically to represent the vibrancy and spirit of the global players’ home countries.

Participating artists include the UK’s professional doodle bomber, Hattie Stewart, Argentinean urban artist, Jaz, Brazilian illustrator and street artist Ricardo AKN, Barcelona, Spain-based visual artist Zosen, Merijn Hos, visual artists from the Netherlands and Argentinean street artist Ever.

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“The Art of Football” collaboration brings the raw energy of street art onto permanent fixtures of art which depict the players – who last month were announced as Pepsi MAX’s global 2014 football ambassadors – in a clash of colour, energy and movement to bring to life the beautiful game in a powerful, striking way.

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To capture the athletes’ passion and excitement for the game, Pepsi MAX commissioned lens-man Danny Clinch, whose distinctive, stark, black and white imagery of iconic subjects have earned global accolades.

Clinch’s images were then enhanced by the six street artists, giving the photography an unbridled creative edge, urban rawness, bold colour and sense of movement.

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The innovative art collaboration is an important piece of the yearlong Pepsi MAX football campaign.

In addition to “The Art of Football” collection, Pepsi MAX will continue to bring fans exciting and engaging content throughout the year – from commemorative packaging featuring the global Pepsi MAX players and a global television commercial to integrations with music, film, digital and interactive experiences – bringing them closer to the game they love.

For more information on Pepsi MAX or “Live For Now” visit www.Pepsi.com.

What do you think of the artwork? What one is your favourite? Let us know in the comments section below or on our Twitter and Facebook pages.

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