Stoke is famous for its ceramics industry and Warrior has paid homage to the town’s ‘potteries’ history with the ‘Ready to Fire’ campaign (#ReadyToFire); history playing a big role in the designs of the new shirts.
The shirts have been engineered using Warrior War-Tech® ‘embedded technology’ which works as an in-built temperature regulator.
The shirt is underpinned with a moisture wicking system which keeps the body dry by trapping moisture away from the skin and releasing it into the external atmosphere.
War-Tech mesh fabric under the arms enables a full range of movement and increased air flow to help regulate temperature in key heat areas during games.
Manager Mark Hughes said “Stoke City is known the world over for their red and white stripes and the one of the most important things for the fans is staying true to the heritage of their club
“Warrior has done just that with the home kit and bringing back the sash on the away shirt that I’m told featured in the 1970s is a nice touch that I’m sure fans will appreciate.”
For the home shirt, the iconic red and white stripes have been applied using sublimation print, combined with a four-way stretchable mesh to the sleeve cuff and underarm panel for extra ventilation.
The away shirt silhouette draws inspiration from various eras of the clubs past; the collared shirts of the 1940s are blended with the front panel sash of the 1970s.
It’s a fresh, modern twist on a familiar colour configuration using bold block designs and edgier colour shades, which makes the overall look a visually striking kit.
Richard Wright, General Manager of Warrior Football commented: “Every panel, finish and stitch has been thought about by our design team as part of a rigorous process that takes into account comfort, performance and style.
“These shirts are ergonomically designed to offer the players the most technically advanced shirts which optimise performance, whilst still upholding a strong lifestyle statement in allowing the players and fans to look their best on and off the pitch.”
Club captain Ryan Shawcross said “The red and white kit is part of Stoke City’s identity and not only does Warrior’s design look good it also feels and performs great from a player’s perspective.”