In a season as tight as this where margins between glory and disaster are smaller than ever, dreams can be realised or crushed in the blink of an eye. It falls to the players who take fate into their own hands to Unlock the Game and deliver when it matters most.
The key lies in threading the pass that nobody else saw, finding the extra yard of pace to beat your man and creating something from nothing from a set-piece.
With title deciders and cup finals looming, adidas stars Aaron Ramsey and Luis Suarez are shown in a new adidas video preparing themselves for the moments that will define their season.
The video celebrates some of the stars who have made their names unlocking defences, breaking down opponents and finding the combinations that secure victory and features adidas stars including Ramsey, Suarez and Leighton Baines.
Throughout the remainder of the club season, adidas will be celebrating the players and the adidas products that Unlock The Game with a series of challenges and competitions.
For more information go to @adidasUK and use #unlockthegame.