If you’re anything like Sport-locker.net then you’re probably quite happy to keep your embarassing school photos tucked away in your deepest, darkest basement/attic etc.
But USA and Everton goalkeeper Tim Howard has teamed up with UEFA Europa League Global Partner Western Union in a new role as ‘The PASS Master’ and is calling on fans to go back to their school days and share their own childhood sports photos.
Every old sports photograph of themselves that fans share via Facebook or Twitter using the hashtag #PassForSchool before the end of the day on 21 November 2014 will automatically contribute a pass to the Western Union PASS initiative (www.wu-pass.org). In collaboration with UNICEF, the campaign converts every pass into funding for better secondary education for disadvantaged children around the world – and raises awareness for global education issues.
The #PassForSchool campaign kicks off with an emotive rallying call delivered by ‘The PASS Master’ Tim Howard, calling on fans to share their childhood sports photos, from their school football team to local sports club, alongside Tim’s own old football photos. Photos can be seen onwww.wu-pass.org/passforschool.
“I’m a big supporter of what Western Union is doing with PASS and the #PassForSchool idea is a really fun way of getting fans involved but also reminding everyone how the funds will support better education for kids around the world”, said Howard, who’s own football career started when he was picked, at first, in midfield for his school team at the Montclair Kimberly Academy in New Jersey, USA.
“Despite my Dad being a long distance truck driver and not being around that much when I was growing up, both my parents always made sure my brother and I got the opportunity to play all kinds of sport, which has ended up having a huge bearing on my future career. But not all kids will have the opportunity to play football for a living so ensuring they have access to the best education they can is crucial. That’s where PASScan make a difference. I’m loving my new role as the PASS Master. I want everyone to start passing, both on the field and by sharing their own childhood photos!”
As ‘PASS Master’, Howard addresses the importance of passing on and off the pitch and appeals to everyone to get involved in the campaign, help educate children around the world and win a top football prize.
As well as making a contribution to the PASS initiative, every eligible fan who uploads a photo with #PassForSchool will also have a chance of winning a VIP football experience to a UEFA Europa League game of their choice during the knockout stages of the competition, including the 2015 UEFA Europa League Final itself in Warsaw on 27 May 2015.
There is no purchase necessary to enter or win, and a transaction will not increase your chances of winning. Only one entry per person is allowed. The promotion is void where prohibited and subject to Official Rules available at http://www.wu-pass.org/passforschool.
PASS has been turning every successful pass made during the Group and Knock Out Stages of the 2012/13 and 2013/14 UEFA Europa Leagues into better education for young people as part of the global payment service company’s commitment to deliver one million days of education during its three-year sponsorship of the competition.
“Moving money for better is at the heart of what we do and our focus on education is an important part of that,” explained Marc Audrit, Head of Brand, Western Union. “The response from both the players and those within the game in general to PASS over the last two seasons has been extremely supportive, so this season we wanted to give fans the opportunity to start getting more involved and play their part.”
“For many fans, the old photos they have of themselves playing football or other sports during their school days are a very positive reminder of the opportunities they enjoyed through education. Sport is also at the heart of many communities around the world and we’re calling on fans of every sport to contribute a pass by sharing their photos from when they were young.”
PASS has already attracted some high profile support within the game. Patrick Vieira launched the initiative at the start of the 2012/13 UEFA Europa League and more recently travelled to Senegal, the country where he was born, with Western Union and UNICEF immediately after the 2014 UEFA Europa League Final in May.
Western Union’s support is helping UNICEF’s work to deliver education programs around the world. Patrick had the opportunity to see how the funds donated to UNICEF through the PASS initiative will impact children’s lives and help them complete their education.
Former Brazilian football legend Roberto Carlos also met with students supported by UNICEF and the PASS initiative in Istanbul, Turkey, in February 2014.
PASS is a key part of Western Union’s broader Education for Better program, launched at the UN General Assembly in September 2012, which includes philanthropic grants from the Western Union Foundation, advocacy, products/services, volunteer and marketing support for secondary and vocational education.
Funding has already been delivered on the ground to UNICEF in Brazil, Jamaica, Senegal, Nigeria, China, Morocco and Turkey, with support from Western Union for education programs in Colombia, Mexico and Romania set to begin in 2015. The total number of passes contributed to the PASS campaign stands at 410,813 as of 5 November, 2014.
For full terms and conditions, as well as more information on PASS and #PassForSchool go to http://www.wu-pass.org/passforschool
What do you think of Tim Howard’s childhood photo? Have you got a favourite childhood photo of your own? Let us know in the comments section below or on our Twitter and Facebook pages.