With endless miles in the bank and the Virgin Money London Marathon just around the corner, Sport-locker.net knows that finding any extra motivation to boost your final weeks of training is like stumbling upon the Holy Grail.
And that’s exactly what runners in Victoria Park were treated to with a surprise morale boosting display from the Lucozade Sport Choir of Motivation.
Singing popular running songs and cheering people round on their last big training runs, the choir even sang runners names as they paced round the park.
The activity will be replicated at the Virgin Money London Marathon, where the Choir of Motivation will line up on Mile 23, helping to give runners that final push through the latter part of the course.
Vicky Morgan, Lucozade Sport Marketing Manager, said: “The Virgin Money London Marathon is renowned for its amazing atmosphere, with a large part of the reason for this being the enthusiastic crowds that turn up to support year on year – they help push the runners on towards the finish line during the most difficult moments.
“Training can be really tough when you have to run without any of this, so we thought it would be nice to give those runners some extra inspiration by using our fantastic Lucozade Sport Choir of Motivation. It was great to see the surprise and delight on the runner’s faces as they came past; it seemed to give them a real boost.”
Mile 23 is the official home of Lucozade Sport at the Virgin Money London Marathon. You can follow all the latest news and get involved @LucozadeSport #ruleyourrun, and find exclusive race day tips and hydration advice by clicking here