New Balance sponsored player, Aaron Ramsey has officially launched the New Balance Visaro and Furon football boots in the UK. Pulling in a crowd at LDN19 Pro-Direct, Ramsey revealed his thoughts on the new boots and explained his involvement in the design and development process behind the boots.
New Balance has launched two styles of boots; both designed for attack-minded players, but differentiated by style-of-play – a player’s philosophy.
Aaron Ramsey wears the New Balance Football Visaro range, a boot designed for players who ‘Make Chances’.
Both boots are designed for attack-minded players, but differentiated by style-of-play – a player’s philosophy. The Visaro boot is for players who ‘Make Chances’ and the Furon boot for players who ‘Take Chances’; it’s not position-specific, its outlook-specific.
Visaro is designed for the players who need to be everywhere at once; those who are surging forward from box-to-box or wing-to-wing. It features a Vari-zone Ariaprene® upper for incredible ball manipulation, a Super-Flex soleplate for exceptional ground contact and a low pressure zone Instep for instant control.
These players play a pivotal role for the team, so a Medial Pivot zone has been built for supremely quick turns. Players wearing Visaro still can take advantage of the Fresh Foam insock, which provides superior cushioning, and a pro-form last for unsurpassed feel and unbelievable comfort.
Visaro players control the game with exceptional ball retention and creative distribution. They control the game with their vision; making passes that others can’t.
As someone who makes chances on the pitch, New Balance football athlete Aaron Ramsey is the perfect player to wear Visaro. “These boots are multifunctional, helping me in all the most important areas which allows me to play to my full potential. They work with my instinctual movements during games and give me the confidence to supply the players around me who take chances.”
Players who make chances on the pitch aim to find their teammates who specialise in taking those chances and securing victory. Furon is designed for these players.
Furon players need to be in the right place at the right time. They burst into space; ghosting past markers, first to the ball every time. They can take advantage of an engineered high energy return upper for explosive release velocity, and a stiffened soleplate for exceptional energy return and unparalleled acceleration.
Also built into the boot is ultra-directional stud design for unrivalled straight-line speed. Furon players receive outstanding strength and support from the ultralight Fantom Fit cage.
A Fixed Revlite insock provides superior cushioning and a pro-form last gives unsurpassed feel and unbelievable comfort. Furon players show no mercy. They react first to define the match outcome. They score from nowhere and everywhere with deadly accuracy; striking cleanly and quickly.
The New Balance R&D team have worked hand-in-hand with New Balance pro-players, using elite athlete specific data to create the boot design. The two designs give players of all abilities a boot that feels customised to suit their game.
Visaro is for players who ‘Make Chances’ and Furon is for players who ‘Take Chances’. To find out more about New Balance Football go to newbalance.com/football or follow @NBFootball on twitter and Instagram