adidas launch ACE16+ PURECONTROL UltraBOOST

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adidas Football has today unveiled a brand new off-pitch interpretation of the ACE16+ PURECONTROL, the ACE16+ PURECONTROL UltraBOOST.

And Sport-locker.net  can’t stop looking at them!

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It brings together the Primeknit upper from adidas Football and the industry-leading BOOST technology used in adidas Running products, to meet players’ off-pitch needs.

The ACE 16+ PURECONTROL will be available in solar yellow, the on-pitch colourway from the new Speed of Light range, as well as a blackout version.

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The ACE 16+ PURECONTROL is the first time that football’s leading brand has taken an on-pitch shoe and reinvented it as a lifestyle shoe. It marks the beginning of a new focus which will see future new football products followed by similar off-pitch alternatives.

Sam Handy, adidas Football Vice President of Design said: “We know a footballer’s life doesn’t end when he leaves the pitch. The ACE 16+ PURECONTROL Ultra Boost takes the best upper from adidas Football, the best craftsmanship from adidas Running, and brings it together for the first time.

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“We’ve created something that football players and fans want to see. We‘ve recognised that people love wearing our football boots on-pitch, and want to replicate that off-pitch. So we’re going to start following our on-pitch releases with off-pitch versions – this is the start of an exciting journey.”

For further information please visit www.adidas.com/football or go to www.facebook.com/adidasfootball or follow @adidasfootball on twitter to join the conversation.

What do you think of the new adidas ACE16+ PURECONTROL UltraBOOST? Let us know in the comments section below or on our Twitter and Instagram pages.

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