Today, the leading web development platform www.Wix.com marks the start of the new English football season by launching a new campaign showcasing the true fans behind Manchester City Football Club who bring pride to their city, Sport-locker.net can reveal.
As Manchester City’s official website design & hosting partner, Wix.com will kick off the first fan engagement activity for the season by unveiling “This City is Ours,” a stunning website dedicated to the fans keeping the city blue.
The website will showcase images of some of the truest Manchester City fans and the codes they live by, beginning with 11 fans from in and around the Manchester area, who share their personal stories and experiences related to the club.
The 11 lucky featured fans hail from all areas of the city with some very different backgrounds. They include some serious Manchester City diehards:
- seven year old Braydon Bent from Lynn who keeps his father’s seat from the old stadium at Maine Road in his own bedroom;
- tattooist Wayne Coyle from Droylsden, who runs a charity called Community Barbers that has given over 1,000 free haircuts to people over 60. (note, Wix.com are providing Wayne with a dedicated web site for his free haircut charity)
This City is Ours will also feature more fan profiles, competitions and unique content from the Club throughout the coming season, highlighting the fans as the driving force behind City’s success.
“Passionate about the game, these true fans are upholding the values of the game and act as global role models for others. As our two brands share values and vision we wanted to showcase these people on a global stage using our technology, a strong, passionate and honorable reflection of Manchester City Football Club and the English game,” says Wix.com CMO Omer Shai.
Omar Berrada, Chief Operating Officer, Manchester City added:
“We are incredibly proud of the fans we have at Manchester City. Their passion and support is invaluable to everyone at the Club and Wix’s ‘This City is Ours’ is a unique opportunity to highlight their stories. Like Wix, we strive to be innovative and creative in every project we undertake and we believe this new website not only does that, but also offers a new platform on which we can bring our fans closer together.”
This City is Ours launches at http://www.wix.com/mcfc/thiscityisours on 15th August. Further fans will be profiled throughout the season.
Wix will ask people to tell them what being a City fan means to them. They’ll be encouraged to take part in the contest by replying to Wix’s Facebook post directly in the comments with either text, an image, or video. Wix will then choose the top three entries and let those people know they’ve won.