So after weeks of hype and hush hush from Nike, Sport-locker.net can today finally reveal the release of the NIKE+ FuelBand – an innovative wristband that tracks and measures everyday movement to motivate and inspire people to be more active.
Activities can now be measured through a new metric called NikeFuel: the more active you are, the more NikeFuel you earn.
Designed to be worn throughout the day, the ergonomic, user-friendly NIKE+ FuelBand uses accelerometry to provide information about different activities through movement of the wrist via a LED dot matrix display.
There are four metrics are available: Time, Calories, Steps and NikeFuel – all shown in this video:
Unlike calorie counts, which vary based on someone’s gender and body type, NikeFuel is a normalized score that awards equal points for the same activity regardless of physical makeup.
Users set a daily goal of how active they want to be, and how much NikeFuel they want to achieve. The NIKE+ FuelBand displays a series of 20 LED lights that go from red-to-green as the user gets closer to their goal.
NikeFuel is the ultimate measure of activity. The more you move, the more you earn. Whether you’re a walker, runner, basketball player or break dancer, we’re all connected by NikeFuel.
The FuelBand syncs with the Nike+ website through a built-in USB, or wirelessly through Bluetooth to a free iPhone app, to record activity and track progress every day. The app interface also provides encouragement and motivation as goals are achieved. The Nike+ FuelBand will be available in the UK from the 1st May, and will set you back £139.
What do you think of Nike’s revolutionary Nike+ Fuelband – will it change your day to day life? Let us know in the comments section below or on our Twitter and Facebook pages.


Good idea, have you seen this? http://www.guardian.co.uk/artanddesign/2011/dec/05/up-bracelet-healthy-app-lifestyle
Don’t think either are worth buying, especially the nike one, prob worth waiting for apple to do something with some thought behind it