Nike Launch Nike+ Fuelband – Measuring Movement to Make Life a Sport

So after weeks of hype and hush hush from Nike, Sport-locker.net can today finally reveal the release of the NIKE+ FuelBand – an innovative wristband that tracks and measures everyday movement to motivate and inspire people to be more active. 

Activities can now be measured through a new metric called NikeFuel: the more active you are, the more NikeFuel you earn. 

Designed to be worn throughout the day, the ergonomic, user-friendly NIKE+ FuelBand uses accelerometry to provide information about different activities through movement of the wrist via a LED dot matrix display. 

There are four metrics are available: Time, Calories, Steps and NikeFuel – all shown in this video: 

Unlike calorie counts, which vary based on someone’s gender and body type, NikeFuel is a normalized score that awards equal points for the same activity regardless of physical makeup. 

Users set a daily goal of how active they want to be, and how much NikeFuel they want to achieve. The NIKE+ FuelBand displays a series of 20 LED lights that go from red-to-green as the user gets closer to their goal. 

NikeFuel is the ultimate measure of activity. The more you move, the more you earn. Whether you’re a walker, runner, basketball player or break dancer, we’re all connected by NikeFuel. 

The FuelBand syncs with the Nike+ website through a built-in USB, or wirelessly through Bluetooth to a free iPhone app, to record activity and track progress every day. The app interface also provides encouragement and motivation as goals are achieved. The Nike+ FuelBand will be available in the UK from the 1st May, and will set you back £139. 

What do you think of Nike’s revolutionary Nike+ Fuelband – will it change your day to day life? Let us know in the comments section below or on our Twitter and Facebook pages.

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