Nike+ FuelBand – the ‘ICE’ edition

Following the successful launch of the Nike+ FuelBand earlier this year can today reveal the first new colour-way of the product – the ICE edition!

The ICE edition of the Nike+ FuelBand is a limited edition run and the special nature of this product is clearly visible. The frozen looking cover of this version of the Nike+ FuelBand allows the user to partially see inside the product and view the technology that makes the magic work.

The Nike+ FuelBand is an innovative wristband that tracks movement throughout the day, designed to motivate and inspire users to be more active.

The ergonomic Nike+ FuelBand captures and displays four different metrics: time, calories, steps and NikeFuel – a metric that will be the ultimate measure of your athletic activity.

NikeFuel is a proprietary technology that measures your activity and motivates athletes to do more. The NikeFuel score makes movement fun, meaningful and comparable, letting you compete with athletes of all levels in most activities.

The more you move, the more NikeFuel you earn, whether you’re playing basketball, throwing a Frisbee or going for a run.

As you wear the Nike+ FuelBand throughout the day, the built-in three-axis accelerometer measures your motion and translates it into NikeFuel. Each day you can set your goal for activity and the level of NikeFuel you want to achieve. As you move closer to your goal, the band’s series of 20 LED lights go from red to green. The user-friendly interface provides encouragement and motivation as you hit and exceed your goals.

The Nike+ FuelBand experience doesn’t end on your wrist. All of the data you capture on your wristband connects to a rich web and mobile experience. It syncs with the Nike+ website, through a built-in USB, or wirelessly through Bluetooth to a free iPhone app to record activity each day and track progress.

Debuted by Serena Williams in London earlier the product will be available from 27th July at London’s Boxpark and Nike’s new House of Innovation at Selfridges. From 12th August it will also be available from

Have you got a Nike+ FuelBand? How has it changed the way you workout? Let us know in the comments section below or on our Twitter and Facebook pages.

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