New Nike+ FuelBand colours launch!

After bringing you the release of the Nike+ FuelBand and then going hands on with it earlier this year, are today delighted to announce a couple of new colourways set to hit the stores soon!

‘White ICE’ and ‘Black ICE’ will become the 3rd and 4th versions will hit USA, Canada and the UK on October 31st following the ‘Black Steel’ launch colour and a limited edition run of the original ‘ICE’ FuelBand.

Launched in February 2012, the Nike+ FuelBand is an innovative wrist-based device that tracks and measures the user’s activity during any given day and designates a score for the activity in the form of NikeFuel. NikeFuel is a normalized score that awards all users of the Nike+ FuelBand equal scoring for the same activity regardless of their physical make up.

The Nike+ FuelBand also captures and displays time, calories and steps. An intuitive mobile application allows the user to review all the activity captured by the product.

The NIKE+ FuelBand mobile app is designed for Apple’s iPhone 5, iPhone 4S and 4 as well as the iPod Touch (third generation onwards) and allows you to view your progress against your friends and track your overall NikeFuel activity allowing you to see when you were most active.

To keep up to date with news of the Nike+ FuelBand as October 31st approaches follow NikeFuel at or at

Have you got a Nike+ FuelBand? How has it changed the way you workout? Let us know in the comments section below or on our Twitter and Facebook pages.

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