Casio continues partnership with Red Bull Racing Formula One Team

Sport-locker.net can today reveal that Casio has renewed its contract with Red Bull Racing to continue serving as a Red Bull Racing Team Partner for the 2012 and 2013 seasons.

Along with supporting the Red Bull Racing team, Casio will also make the most of this relationship to promote its EDIFICE full-metal watches for men.

EDIFICE has been designated as the Official Watch Partner for the 2012 and 2013 seasons, and the Casio logo will continue to appear on racing suits worn by Sebastian Vettel and Mark Webber, as well as on the team wear.

The logo will be increased on the nose sections of the RB8 team’s race cars. In addition to using team images in EDIFICE advertising, Casio plans to work again with Red Bull Racing to release special collaborative watch models.

Last year, Red Bull Racing took the Formula One World Championship, the pinnacle of motor racing, for the second season running.

Under the concept of “Speed and Intelligence,” the EDIFICE line of analog metal watches evokes a sense of velocity and motor-sports energy with the movement of the hands and distinctive watchface. Using technology that Casio has developed over many years, the lineup features a full range of measurement functions and distinctive face designs.

Red Bull Racing’s Team Principal, Christian Horner, also commented on the contract renewal: “It’s encouraging that we’re able to keep building and extending our relationships with long-term Partners, such as Casio.

“Formula One is focused on speed and accuracy, which is captured and reflected in the Casio EDIFICE watches worn by the drivers and the team. We very much look forward to working with them throughout the new season and beyond.”

What are your thoughts on the EDIFICE range? How do you think the F1 will go next season?  Let us know in the comments section below or on our Twitter and Facebook pages.

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