Nike announce an extra day to #MAKEITCOUNT

For those of you who haven’t realised yet – today isn’t the 1st March but the 29th January.
That day when your missus is allowed to propose to you, apparently. Strewth! 

But can today reveal that it is now also the day when women can also turn ambition to action. 

To mark the Leap Year, Nike will take over the EDF Energy London Eye to host a series of Nike Training Club (NTC) classes, inspiring women to #makeitcount in 2012. 

As Nike continues to challenge and inspire women through sport, it will encourage you to make the most of the extra day in 2012 – a day like no other. To enable women to #makeitcount Nike is hosting a unique NTC experience aboard London Eye capsules. 

Each capsule will hold an NTC class for eight lucky participants, led by dedicated Nike Master Trainers from across the UK. The workout will combine drills that are tailored for you to make yourself lean, toned and strong. Instructors will provide different degrees of intensity for all the moves so anyone can join in and #makeitcount. 

Each of the classes, held on the 32 pods of the London Eye to represent all the London boroughs, will be free for the public to attend by signing up on the Nike Training Club Facebook page. This is only the beginning. Throughout 2012 Nike will be announcing a series of new NTC experiences and services to enable women and girls across the UK to make themselves everything they want to be and achieve their goals for the year. 

To mark this Leap Year, Nike is challenging the whole of London to make the most of the extra day and go further in its fitness quest for 2012. If you see a bus – run for it. When you walk up steps – take them on two at a time. 

To motivate, inspire and facilitate sporting participation in London, Nike will be taking over the Southbank for one day only. Runners will be invited to take part in our extra special Leap day run, while a pop-up half court will appear for an impromptu basketball tournament. Together with the London Eye colour change to mark the NTC classes, green will become the colour of sporting enablement and activity in 2012, encouraging everyone to #makeitcount. 

The activities will end with a Leap Day celebration event, including rewards and refreshments for those who made the extra day count. 

Time to sign up. Join us at: / / #makeitcount 

For those who do get lucky enough to take part in this please do let us know how you get on by writing on our Twitter and Facebook pages!

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