With just over 100 days to go until the start of the Olympic Games, everyone here at Sport-locker.net HQ are starting to get very excited about the summer ahead! 

And so are the people at adidas it seems – after revealing their biggest UK campaign ever entitled take the stage – with this cool 60 second TV ad. 

Featuring Team GB athletes Victoria Pendleton, Louis Smith and Tom Daley alongside entertainment stars such as music artist Example and comedian Keith Lemon, the narrative of the advert tells the story of how you can go from the top deck of the bus to the top of the charts overnight. 

Recording artist Wretch 32 was commissioned by adidas to create the exclusive soundtrack for the ad, which is based on insights from young people across the country and is focused on the different ways in which talent today can be showcased. 

Whilst the 60 second ad celebrates all things London, adidas, the Official Sportswear partner for London 2012, is also giving people across Britain their own chance to take the stage through their website www.adidas.com/all2012. The brand will be offering up a series of once-in-a-lifetime opportunities, across Sport, street and style in this year long campaign. 

To give an insight into the life of an Olympian and to get behind the scenes with some of the biggest names in sport adidas are also giving comedian and TV presenter Keith Lemon an all access pass to everything the brand will be doing in 2012. Keith will be tasked with creating his own very special brand of content that shows members of Team GB like you’ve never seen them before – watch this space! 

There will be three more 30 second adverts hitting your screens this weekend, fronted by David Beckham, music star Wretch 32 and US Basketball player Derrick  Rose – all showing how the adidas brand is going to help people take the stage. 

To find out more about adidas and their “take the stage” campaign visit www.adidas.com/all2012 and stay tuned to @adidasUK on twitter for the latest brand news.   

What are your initial impressions of the campaign? Do you like the ad? Let us know via the comments section below or on our Twitter and Facebook pages.