You can’t keep Sport-locker.net away from an event – and earlier this month we went to the launch of CASIO’s first concept store in London’s Covent Garden!

Our techy man Chaz Barry went along to the two floor store to generally mingle and take some snaps.

And here is how the event looks in picture format…

CASIO’s history and Japanese heritage is used within the store to create oversized history panels for consumers to get a snapshot of the key milestones in the CASIO story.

The entrance welcomes you to the store in Japanese, opening times and other key information appear in both English and Japanese, subtly reminding people of the company’s origins.

Resetting the retail experience and tone for CASIO’s premium brands, the store concept aligns the CASIO brand with the ever-increasing premium nature of its products.

The CASIO concept store features an area dedicated to its motor sports inspired line; EDIFICE.

This unique retail space will bring the EDIFICE brand concept to life, evoking a sense of speed and Formula 1 energy.

The EDIFICE area will house special edition watches exclusive to the store.

What do you think of the EDIFICE range? Let us know via the comments section below or on our Twitter and Facebook pages.