Nike & O2 create a Priority digital sports club


Nike Town, London – 4th July, 2012: Paula Radcliffe at the launch of, Priority Sports, a partnership between Nike and O2 to create the world’s biggest clubhouse. #O2Prioritysports can today reveal that Nike and O2 are teaming up to create a digital sports club: Priority Sports.


Delivered via mobile app, Priority Sports provides exclusive products, services and experiences driven by Nike and its strong connection to athletes, especially for O2’s 23million UK customers.


Speaking at the launch, marathon champion Paula Radcliffe said “Technology plays a huge part in enabling my training, and helps drive me forward. It can inspire and motivate, and the phone is increasingly at the centre of my life as I train and stay in touch.”


The goal behind Priority Sports is to inspire people to be more active and bring them closer to their sporting passion, via their mobile, wherever and whenever they are.


The launch marks the evolution of O2 Priority, which has already brought Priority access to music, via Priority tickets and shopping, via Priority Moments. This is the first time Nike and O2 have worked together.


Priority Sports will be available for iOS and Android based phones at launch, and the app will include services and experiences like:


•             Digital experiences:


o             Free and exclusive access to the new Nike+ Running app for Android which allows athletes to stay motivated and track, measure, compare and share their runs


•             Physical experiences:


o             Access to Nike events


o             Exclusive weekly Nike+ Run Clubs & Nike Training Clubs for Priority Sports members


o             Virtual training programs


o             1,000 tickets to the Nike+ Fuelfest at Battersea Power Station – a unique experience combining sport, innovation, music and culture


•             Products & offers:


o             Exclusive and advance Nike product releases


o             Free shipping on all orders over £50


To be first to know when the app goes live in late August, register by texting “Sports” to 2020, and check #o2prioritysports on Twitter


Will you be making the most of Priority Sports? Let us know in the comments section below or on our Twitter and Facebook pages.

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