Well, Sport-locker.net absolutely fell in love with the FA Cup again this weekend after some romantic results to say the least – the magic of the cup is back!

And with it still firmly in everyone’s heads, the home appliance brand Beko has today announced Jamie Redknapp as its ambassador to help drive awareness of its exciting new status as an Official Supporter of The FA Cup.

Beko will partner with the ex-professional footballer and Sky Sports TV pundit for the remainder of the season.

“I’m delighted to be an ambassador for Beko’s FA Cup activity. It’s a fantastic competition, steeped in history with a real focus on community. Beko are highlighting the importance of making it inclusive to families and I’m really excited to be involved,” commented Redknapp on the deal.

The PR activity is just one part of Beko’s FA Cup sponsorship execution, with TV, retail activation, Facebook advertising and perimeter board messaging during FA Cup matches and in match day programmes throughout the competition. For more information visit www.beko.co.uk or www.facebook.com/bekomumsunited    

What do you think of the deal? Do you rate Jamie Redknapp as a pundit? Let us know in the comments section below or on our Twitter and Facebook pages.