Sport-locker.net are excited to reveal that Canterbury and the Rugby Football Union today unveiled the new England Sevens home and alternate shirts at Twickenham stadium.
The vibrant alternate and the more classic home shirt are expected to spark debate among fans to support Team Home or Team Away.
Launched by members of the England Men’s and Women’s teams, the shirts will be worn for the first time at the Marriott London Sevens, the last tournament of the 2012-13 IRB HSBC Sevens World Series taking place at Twickenham in May.
Both shirts have been created with the English rose at the heart of the design using a pixelated image of the iconic rugby emblem to represent the DNA of the rose. The home shirt has a more classic look to suit fans that are keen to get their hands on a traditional shirt.
Using the established all-white style, the red and green colour of the rose is emblazoned on the front of the shirt in triangular design. The alternate shirt offers fans a livelier look to match the entertaining atmosphere at the sevens. Positioned in triangular shapes, the colours of the rose blend together to demonstrate the fluidity and speed involved in the game.
To mark the unveiling of the new shirts, and to recognise the very different design styles, Canterbury has launched its ‘Home or Away’ campaign, which asks fans to pledge their allegiance to the home or alternate shirt by voting on www.canterbury.com/England or tweeting their preference with #HomeorAway to @canterburyNZ.
Canterbury will also be unleashing seven ‘Home or Away’ taxis, which will be wrapped in the design of the shirts on the capital. Rugby fans are challenged to spot the taxis, take a photo and send to Canterbury via Twitter or Instagram tagged with #HomeorAway or email to firstname.lastname@example.org.
All photos received will automatically win a prize, from money off vouchers to a new England Sevens shirt to tickets to the Marriott London Sevens.
To celebrate the launch of the shirts Canterbury has also released new Lego videos depicting a race through London between Team Home and Team Away to make it to Twickenham for the England Sevens photo call.
The home and alternate shirts will be available in the ever-popular ‘Pro’ replica jerseys and the team version, available for pre-order on 11th April and go on general sale on the 25th April, retailing at £55 each on www.canterbury.com and www.rfudirect.com