Football boot release: adidas launches new generation of adiZero f50 inspired by Lionel Messi

Lionel Messi in Barcelona for Adidas boot launch Produced by Iris Culture 16/5/13

Sport-locker.net are are of the opinion that if you are going to use one football player as the inspiration when designing and releasing a sparkling new football boot it may as well be the greatest player in the world.

Turns out adidas agree with us as their new generation of F50 adiZero has been inspired by Argentine wizard Lionel Messi.

The next iteration of Messi’s f50 boots feature the new, bright TURBO / BLAST PURPLE / WHITE colourway, inspired by the way the Argentine plays, lighting up every pitch he graces.

This boot represents a new generation in the Messi range and will worn by Leo Messi, on Saturday June 29th during the ‘Messi and Friends’ tour. The dazzling colourway of the boots is inspired by the way Messi plays at the ‘speed of light’.

Lionel Messi in Barcelona for Adidas boot launch Produced by Iris Culture 16/5/13

The TURBO / BLAST PURPLE / WHITE colour way will stand out on the pitch as much as the legendary Barcelona forward and, on recent form, are sure to clock up goal after goal on the score sheet.

The adizero™ f50 combines revolutionary technologies and precision engineering with every aspect of the boot design based around making the wearer as fast as possible on the football field. At only 165g, the adizero™ f50 is one of the lightest shoes on the market.

The f50 features a range of ground-breaking technologies including:

· Sprintskin – a 1.5mm thick layer made from DUALMAX synthetic with exclusive leather grain optic that allows the boot to be lightweight whilst maintaining a natural feeling between boot and ball

· Sprintweb – the 3D printed texture on the surface of the boot that allows for exceptional ball control at speed and also provides the supple but stable construction

· Sprintframe – a strong but lightweight lower section that offers players a perfectly balanced boot

Lionel Messi in Barcelona for Adidas boot launch Produced by Iris Culture 16/5/13

There are also a range of exciting online experiences as well as social media interactions and giveaways coming up. Fans will, once again, be afforded unprecedented access to the player through his exclusive range. His supporters can look forward to more details being announced on exactly how they can get involved in the near future.

To join the conversation fans can join Team Messi at facebook.com/teammessi or on Twitter @TeamMessi.

What do you think of the new Lionel Messi inspired F50 AdiZero football boots? Let us know in the comments section below or on our Twitter and Facebook pages.

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