attend adidas #PREDATORINSTINCT event – combining football skills with a live gaming environment


Last night, attended (in our eyes) what will go down as one of the best events in history – the adidas #PREDATORINSTINCT in London.

To celebrate the launch of the Predator Instinct football boot, the gurus at adidas put on the first ever real world football gaming experience.

It was a unique opportunity to test our football skills in a bespoke life size video game arena within which a team of hunters armed with a laser gun will stalk their prey.



The live event experience is designed to combine football and gaming, testing those instinctive skills that simply cannot be taught within a fully immersive real to life experience.

The game consisted of two levels, both different in design and difficulty, where you must avoid losing lives by keeping close control and keeping the ball away from the hunters laser tracking you as you make the journey through the course designed to dis-orientate you, through a full lighting set and smoke filled environment.


Against the clock, you defeat the enemy and finish the level by getting the ball into their HQ.

The #PredatorInstinct live event forms part of a campaign to mark the 20th Anniversary of the world’s most iconic boot- the adidas Predator, which has been worn by some of the best players in the game, from Beckham and Zidane through to Gerrard and Raul.

To join the conversation follow @adidasUK #PredatorInstinct or visit to buy your pair.

What do you think of the adidas Predator Instinct? What is your favourite Predator? Let us know in the comments section below or on our Twitter and Facebook pages.

One thought on “ attend adidas #PREDATORINSTINCT event – combining football skills with a live gaming environment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s