Sam Warburton unveils Duracell #PowerCheck at Rugby World Cup 2015

Official Rugby World Cup 2015 Tournament Provider, Duracell, today launches a new objective measure of power and endurance to help fans to understand more about teams, players and key moments at the 2015 Rugby World Cup, can reveal.

Called the Duracell #PowerCheck, the unique measurement will share insight around the power and endurance that have proved vital ingredients for previous winners of the famous Webb Ellis Cup and that epitomise the Duracell brand.

Working with Official Rugby World Cup data providers, Opta, the Duracell #PowerCheck will track a combination of performance indicators including tackles, carries, turnovers won and discipline during the course of each game, with a greater weighting towards players that remain on the pitch for longer.

Just like the power check on a Duracell battery, this data will be then be used to create a score out of 100. The whole process rewards the performances of players who stay stronger for longer.

In order to help bring the Duracell #PowerCheck Rugby World Cup 2015 activity to life, the brand has signed up Wales and British Lions captain Sam Warburton.

Widely respected as one of the best open-side flankers in the game, Sam’s all action and powerful style of play epitomises Duracell’s campaign.

The Duracell #PowerCheck also ranked him as one of the leading players during the 2011 Rugby World Cup in New Zealand where he helped his country to reach the semi-final for the first time in 24 years.

“Rugby is a game built around power, but it’s not just about explosive hits” explained Warburton.  “The untold story of power over a six week tournament like the Rugby World Cup is the ability of players to keep going harder and longer than anyone else.

“This was one of the reasons that I was keen to work with Duracell on this campaign. Duracell is well qualified to tell the story of power and endurance and the creation of the Duracell #PowerCheck will offer families and sports fans a new way of understanding the sport and watching and enjoy this great tournament.”

Duracell is an Official Tournament Provider for Rugby World Cup 2015, which kicks off in England on September 18 later this year. The Duracell #PowerCheck will be trialled at the World Cup warm-up matches in the build-up to the tournament.

What do you think of the Duracell #PowerCheck  campaign? Let us know in the comments section below or on our Twitter and Facebook pages.

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