New Era, the sports and lifestyle headwear brand, is proud to announce a global headwear partnership with Manchester United Football Club through 2020.
The debut 2015/16 collection, launching globally throughout October, sees the coming together of two of the worlds most recognized and renowned leaders in their individual fields. Available at New Era stores, www.neweracap.eu and select retail partners, the collection will offer five core headwear silhouettes to cater to the football enthusiast’s personal preference and style.
The brand’s iconic 59FIFTY fitted cap will be featured alongside the 9FIFTY Snapback, 39THIRTY stretch fit, 9FORTY adjustable, as well as various knits.
“We couldn’t be more thrilled to partner with Manchester United on a global level,” said Christopher H. Koch, President and CEO of New Era. “As New Era continues to expand its international reach, growing our business in world football was a natural progression. A partnership with such a globally revered club is a great opportunity for us to bring quality headwear to the football market.”
Manchester United Group Managing Director, Richard Arnold, said: “Manchester United’s success is built on the support of its fans. Throughout history, our supporters have pledged their allegiance to United by wearing the Club crest and we are delighted to be partnering with New Era to bring fans a fresh approach to the branded headwear available to them.
With over 90 years in the industry, New Era is the leading creator of leisure headwear, producing quality products for sports fans all over the world and we are excited to be introducing its products to our loyal fanbase.”
Celebrating its 95th year of traditional sports heritage and as the official cap supplier for MLB, and the NFL, New Era is dedicated to bringing consumers a mix of fan and lifestyle-inspired products through innovative designs and global partnerships.