The North Face opens its preview into the Fall/Winter 2016 season with one of the brand’s most innovative backpack releases, living up to the brand’s legacy as a pioneering equipment manufacturer since its inception 50 years ago.
The Access Pack aims to change and improve the way users interact with their backpacks. The new pack has multiple game-changing new features, of which three are patent pending.
All design elements ladder up to one goal, to improve the increasingly busy and complex lives of modern professionals by bringing in more ease, security and efficiency.
One of the game changers in the new pack derives from rethinking how users open their backpacks, how items can be retrieved and inserted, and how this process can be simplified. A key patent-pending advancement, the one-touch open entry unit speaks to this. It allows the user to access the main compartment with a flick of the clasp, which causes the backpack to spring open automatically without the hassle and struggle of zips.
The next key innovation, the new loading and retrieving system allows users to remove items such as laptops and cell phones from their individual compartments in the backpack with a pull of the ejector tab.
This eliminates the struggle of fishing around a filled pack for a particular item. In addition, an integrated tension lock on the shoulder straps removes excess material, thus allowing for a more ergonomic fit. Last but not least, the new pack features an exo-skeletal structure to protect its user’s expensive electronics, and help the pack retain its shape.
The overall design ethos for the Access Pack in creating ease and reducing excess from its user’s life is supported by a clean, minimalist look which can fit into both professional settings and casual ones.
Darren Cookson, Vice President of Product at The North Face EMEA, commented; “The new Access Pack creates a brand new way for users to interact with their backpacks and belongings. It is dependable and efficient in helping users cope with their increasingly busy and complex lives.”
The Access Pack has been designed with the modern professional who travel to and from multiple places on a daily basis in mind. Whether it is commuting on public transportation, cycling home, going to a meeting or an after work drink at the new trendy bar in town, the Access Pack gives added ease to it all.
The North Face Access Pack will be available in Europe at The North Face and select retailers, as well as online at www.thenorthface.com from July 1st, 2016 onwards.