NIKEiD reveal limited edition England Rugby AM1 HYP at Niketown London event

Sport-locker.net was only too happy to accept an invitation to an exclusive NIKEiD event to unveil the limited edition England Rugby AM1 Hyperfuse trainers at Niketown, London.

Sport-locker plunged head first into the event using the new Nike iD software to design a unique pair of trainers, customising our own rubgy themed t-shirt as well as grabbing a quick chat with Saracens stars Andy Saull and Owen Farrell (which you can read exclusively at sport-locker.net tomorrow).

First on the exciting agenda offered the chance to dust off our creative hats and test our design skills in the Nike iD studio.

With a choice of three styles to choose from and a palette of colours, Sport-locker set about conjuring up a one of a kind footwear master piece that even included our own customised stamp.

As the England Rugby team look to clinch World Cup victory in New Zealand, NIKE have also been busy with their iD kit and have come up with an exclusive limited edition AM1 HYP trainer inspired by the team’s new change kit that was launched in August.

The 100% black shoe features new Hyperfuse technology to create a powerful, minimalist look and the words ‘New’ and ‘Blood’ are also emblazoned on the tongue of each shoe in contrasting red stitching in celebration of the England’s current crop of brilliant youngsters.

England’s brightest rugby stars of the future including Saracens pair Andy Saull and Owen Farrell were also in attendance and gave an exclusive interview to Sport-locker.net.

In addition to discussing the World Cup that kicked off in New Zealand last week, the players also provided personal insight into their choice of Nike footwear both on and off the field.

Inspired by the new breed of England rugby player and the traditional tattoos of the New Zealand Maoris, NIKEiD commissioned tattoo artist Roberto from London’s Ink Lounge to design a set of ‘New England’ designs through live tattoo demonstrations on latex skin.

From a safe distance, Sport-locker cast an eye over the three designs that had previously been created while a fourth was designed live on the night so us guests could see how these intricate, symbolic designs are developed.

Hit+Run, world leaders in screen-printing, were on hand all night to create customised, one-off t-shirts adorned with a selection of the designs.

On the night, there was also a charity auction of an ultra-rare ‘England Squad Pack’ featuring a pair of NIKEiD AM1 HYP and a set of custom-made black Nike x Beats by Dr. Dre headphones featuring England Rugby’s iconic red rose emblem.

The limited edition pack was specially created for every member of the England Rugby squad who recently travelled out to New Zealand and is not for sale.

A limited number of the NIKEiD AM1 HYP shoe, will go on sale exclusively at Nike’s 1948 store in East London from 10th September retailing at £125.

Sport-locker.net were invited to Nike Town London for an iD session to celebrate Nike’s special edition Hyperfuse trainers and England Rugby.

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