Football kit release: adidas reveal 2013/14 Chelsea home kit can today fully unveil the new adidas Chelsea home kit for the forthcoming 2013/14 season, and it’s not just blue paint after all!

Following on from the groundbreaking teaser campaign, entitled, ‘it’s blue. What else matters?’ the new kit takes inspiration from past legendary shirts worn by Chelsea greats and the club crest reverts back to a four colour design.


The launch earlier this month took the sporting world by storm. The teaser video of Chelsea FC’s stars showing what it means to be committed to the club received over 1.5 million hits on YouTube worldwide.

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The campaign, which featured John Terry, Juan Mata, David Luiz, Gary Cahill, Fernando Torres, Demba Ba, Eden Hazard, Oscar and Petr Cech was a break from the norm and posed the question to Chelsea fans: it’s blue. What else matters? – a call to action to order the shirt without seeing it.

It’s blue. What else matters? – the kit.



The traditionally styled blue kit features the latest adidas technologies to ensure that it not only evokes the meaning of being a true blue but gives CFC an edge on the pitch:

TechFit – Designed to help improve speed, endurance and awareness, TechFit stabilises muscles and focuses energy. This helps players to generate explosive acceleration and deliver maximum power output.

Climacool – adidas ClimaCool™ technology provides a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics to improve air flow to the skin in key heat zones.

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The new strip is available now for pre-order and will go on sale May 15th 2013.Visit for information and to purchase the new CFC home kit.

What do you think of the new Chelsea kit? Will you be buying it? Let us know in the comments section below or on our Twitter Facebook pages.

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